Running an Internet Business - How to Succeed

Do You Know The First Thing To Do When Building An On-line Business?


 2 Comments Written by Joy

E-mail marketing puzzleIf you’re wanting a step by step approach to building an on-line business, here’s what should be your number one priority, even BEFORE you consider how to get traffic to your site. Most people do not do it! Which is why most people fail :-(

As an existing or aspiring on-line marketer, you will probably fall into one of three categories:

  • You have no website up yet. Great. Now is the time to plan how you will build your list of prospects and clients. Because if you don’t convert site visitors into sales the first time, there’s every chance they’ll buy from someone who DOES get them on their list. It’s that simple.
  • If you already have a website and it has no list building device, you need to add one urgently.
  • If you have a website and your list isn’t building quickly enough, or converting well enough,  you may be within an ace of learning how to maximise results.

Subscribe to a free eCourse on List Building Tips for Starters.

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List Building Tips, Tips, Training   

Advertising your website


 Leave a Comment Written by Joy

It’s a common mistake that people make to imagine that once you’ve put up your website, if you have done what you can for Search Engine Optimisation (SEO), you will be flooded with visitors.

The sad truth is that you’ll almost certainly need to place some adverts with someone who is better at SEO and web traffic than you are! It’s also important to test your advertising. At the very least you should compare different headline or body texts against another to find which has the best click-through-rate (CTR). Obviously you will then want to invest the most effort into the best converting advert rather than one which doesn’t appeal to your target market. The problem is, advertising and testing can be expensive.

So I’m pleased to introduce you to the site I use that lets me place unlimited text and banner ads for a very affordable monthly fee. Incidentally, having compared the CTRs to other sites, I’ve been agreeably surprised.

An added bonus is that this site actually pays for building a team, although that’s optional. You can just take the benefit of the advertising. Even better, it operates on a 3-wide closed matrix so that you could actually earn an income based on the efforts of the rest of the team. You can watch a short video and take a FREE TRIAL here or click the banner below.


Featured Resources    ,

New Mailer from GetResponse


 Leave a Comment Written by Joy

It’s a fundamental truth that you need to build a list to succeed in on-line business today.

But sometimes it can be tough to master all the skills at once. If you struggled in the past (like I did) to create attractively formatted newsletters and follow-ups, you’ll just LOVE this new addition to the GetResponse auto-responder.

Grab a free trial below. (By the way, they adopt a very sensible approach to transferring your lists from another provider – which is what had led me to stick with an existing but underperforming supplier.)



I’m sure you’ll be as delighted with it as I am!

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Training

How to Build a Squeeze Page In WordPress


 2 Comments Written by Joy

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I operate mainly in the complementary therapy niche, with one particular product I’ve been selling for a few years now. And, I’ve always known I should be doing it, but an Internet coach asked me – Why haven’t you built a squeeze page for it? BLUSH!

In case you’re wondering what is a squeeze page, it’s a web-page where a customer enters their name and email address, in return for which you deliver them some valuable information. And if you are looking to make a sale, you will then follow-up with more related information in the hope that they will buy further down the line. And of course, if you deliver a good product and service, the people on your list can be happy customers for life.

So it’s a basic tenet when building any kind of online business – regardless of niche – that a list of subscribers - and even better, customers – is a vital ASSET. Your task is to ensure that it continuously grows in size (number of prospects) and value (money). If you have no list yet, it’s not a problem – but you need to start TODAY.

So my coach assigned building my squeeze page to start a list as my task for the next week.

He gave me a template to make it “easy” – but I was still flummoxed. You see I operate almost entirely in WordPress, and most squeeze pages that I’ve seen are in HTML. I’ve done a little HTML, but it stresses me beyond measure LOL

I know of some excellent WordPress themes that help you build a squeeze page, but I already have my theme. I wanted a plugin. (Also, the themes were pretty expensive.)

While wondering how to build the page, I started off by getting the right infrastructure in place. The building blocks are:

  1. Valuable Content to Give Away (I had already written an ebook)
  2. An Optin page where visitors can go and sign up for your offer. (Squeeze page)
  3. A web page where they can go after they have signed up, so you can thank them and tell them more about what they are getting.
  4. A web page where they download your free gift (usually an ebook).
  5. Once they are on your list, remember to follow-up, sending them more relevant information so that when they are finally ready to buy, YOUR link is in front of them.

And this is the process that had been defeating me for literally years. Not stage (1) – I had already written my free ebook. To me that was the easy part. But I just couldn’t build that squeeze page.

I was almost ready to admit defeat and shell out for one of the expensive themes I’d seen, then I received a video showing me a fantastic tool – and really affordable – that would let me do this in around three to four minutes (well at least parts 2-4). You have to put in some effort for number 1 – whatever type of squeeze page builder you use.

I’ll be honest, if you are an advanced marketer then this is probably not for you. But if you class yourself as a newbie or an intermediate marketer then it could be very useful as it will save you bucket loads of time in setting up a listbuilding funnel.

Watch the video and see the 3 pages (steps 2 to 4) built before your eyes. Could you do it as quickly? If you could, pass it up. If you couldn’t – snap it up!

So anybody (even I!) can use this tool and have a listbuilding tool up quickly.

To make your site look attractive you’ll need a header and footer graphic – which you’d need whatever method you were using. (You can buy these or get the done for you even on a low budget.)

Of course you need a WordPress site, and Autoresponder code to add to your list builder software. If you don’t have an either, this is not for you – but Internet Marketing probably isn’t either.  An autoresponder is a must-have for list building – take a free trial here.)

Just a quick note if you are an offline consultant or experienced marketer. This is going to be made available for use on unlimited sites so I can see it being great for small business owners you may be serving in the offline sector or if you run a multi-site blog.

Get it HERE

How to build squeeze pages in WordPress

Tools   

What businesses make the most money?


 Leave a Comment Written by Joy

Much as you might like to believe the guru mailshots about how much money you can make simply mailing your list with the latest whizz-bang product, the truth is that unless you have a massive list waiting with baited breath to hear what you have to offer, you will probably only earn pennies, and waste a lot of time and money.

Because those gurus already have everybody and their grandma on their lists and before we’ve even seen the promotions the gurus will have mailed their lists, promising bonuses and incentives that the “small player” (that’s you and I) can’t hope to beat.

So when I see a new “whizz-bang” product, I go on-line, find the best bonus, buy it there and rarely waste my time mailing it to my list – because they’ll already have seen it at the same time I saw it, and probably bought it.

Also, to be very honest, although (most of) these products “work” at a technical level, at a practical level they won’t make you any money, unless you’re already pretty red-hot at Internet Marketing, and mix with people who understand what you’re talking about.

So for instance, if you told your Mum you’re in business and have a great offer for an auto-responder with Social Networking integration, is she going to encourage her friends to go and look at your website? I think not!!!

But if you told her you were in business selling an electronic cigarette that Uncle Fred might like to buy to help him stop smoking – you’re in with a chance. Because:

  • Your Mum knows what you’re talking about – she can SEE something recognizable
  • She knows Uncle Fred has been trying to quit smoking for ages
  • She’d like to help your business get going
  • She’d like to help Uncle Fred stop smoking – she hates the smell when he comes to see her
  • Uncle Fred knows he wants to stop smoking too – he doesn’t like being “sent outside” to smoke
  • Uncle Fred probably knows some other people who want to stop smoking

Look, I KNOW you don’t want to chase your family and friends selling them products. No-one does. But I’m just talking about letting people know what you do, or maybe leaving a few leaflets about with your contact details on. Stick with your online efforts for everything else.

Before I go any further, let me just explain why I think marketing electronic cigarettes is a great opportunity to earn additional income..

  • It’s a very easy sell..
  • It’s a business with tons of room for rapid growth and expansion.
  • This product is tipped to be the next hottest item to hit the market since the mobile phone or ipad and you’re one of the few that have access to YOUR OWN BUSINESS selling the product (without buying stock/renting premises etc).
  • There is no doubt that the electronic cigarette will go mainstream, while smoking bans become more the norm in every type of building and possibly even cars in the near future. There will be few places left for smokers to light up legally, which leaves them with only one alternative means of satisfying their addiction properly: the “electronic cigarette”.
  • You will feel good about selling this product; you are truly giving people a better chance of having an healthier lifestyle, you may even be giving some an extension on life.

Marketing this product is as easy as walking up to a stranger in the street who is having a cigarette and dropping a business card or brochure into their hands and walking off and waiting for them to request more information, 6 out 10 smokers will visit your site, call you, or get someone to call you who needs the product more than they do. We all know at least one smoker who has to get off cigarettes.

Yes I KNOW you want an online business….. but the hardest thing you will do in an online business ISN’T getting your website up. The hardest thing is getting visitors to it.

So keep your options open. By all means run the online business and get visitors to your site by whatever means you choose. Remember, not many businesses give you “FREE of charge”, a product website like the one below, plus training.

But in parallel to your Internet Marketing, think of a few offline strategies to get your site in front of the “man in the street” who just knows he wants to stop smoking.

Because once a unit has been sold, there is no end to its earning potential. People who have bought from you will continue to purchase supplies from you on an ongoing weekly basis, and THEY will become your sales people as their friends want to purchase supplies too.

There is no limit to the market you can target: men and women, from the young to the old. Think about how many smokers would gladly give up their cancer stick for a device that is similar in many ways and can still provide them with the same satisfaction as a tobacco cigarette.

The Electronic Cigarette market is set to take the world by storm, with you or without you. So if you really want your own business, why not be part of it?

  • Imagine if you could help your smoker friends and family to lead a healthier lifestyle while continuing to smoke!
  • Imagine if you could help them to save money while becoming healthier.
  • Imagine if you could make money while helping others to save money and become healthier.

By combining the unlimited growth potential of direct sales with a groundbreaking and exciting new product, we believe that the electronic cigarette has created one of the most amazing business opportunities to ever hit the direct selling industry.

With millions of people now trying to quit smoking, and public places banned from smoking, e-cigarettes have become a very popular replacement to help people stop smoking or allow them to continue to smoke in public places.

Click the banner below to learn more about this new business. And for a limited time there’s a bonus of £25 credited to your earnings account (T&Cs apply) to get you motivated.


MLMs and Network Marketing   

Your Questions About Affiliate Marketing Programs


 Leave a Comment Written by Agony Aunt

Nancy asks…

Where are good places to advertise to reach companies/sites that participate in affiliate marketing programs?

I’m looking to buy advertising to reach both advertisers and publishers to participate in a new online ad network.

Agony Aunt answers:

This is a great way to advertise and get your business going. This site even sells affordable targeted mailing list and much more. Check it out: http://hotshorturl.com/fp98

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Your Questions About How To Start A Blog Post


 Leave a Comment Written by Agony Aunt

Ken asks…

Can anyone tell me how to start a blog on Yahoo to post important information. Thank You?

There is so much important information that is not being heard or read and it is imperative that we continually exchange, discuss and pass on what is or could be affecting our lives. Years ago, people got together over coffee to discuss matters but now everything seems to be done over the Internet. I don’t want to use it to make money…only as an information source.

Agony Aunt answers:

Http://help.yahoo.com/l/us/yahoo/360/
Go to the link above to startup a Yahoo 360 Page here on Yahoo.
Once you have that set up and on the account you have made.. Go to the top of the page and look for the HELP option in the right hand corner. It will take you to the set up and use of your Yahoo 360.. The blog .. The inner 360 messageing system, photos.. Etc.

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Questions and Answers

Your Questions About How To Start A Blog For Profit


 Leave a Comment Written by Agony Aunt

Joseph asks…

tumblr blog help please!!?

Dear everyone

Some of you will think..”Hey. This guy is an asshole” after reading this – but I’m going to do it anyway. But I have to at least try.

Is there anyone. In the whole world. who could maybe. MAYBE. please design a Tumblr blog for me. For free.

I know what your thinking. “Who does this guy think he is? All that work!? For FREE? Ha! Not a chance” And your right. This is a crazy request. I’m laughing at myself, even as I type. That’s how crazy it is. BUT – Its for a good cause.

_ Firstly – I have to beat my Arch Rival by having a better blog than him. We have both just set up and I cant lose! All my life he’s been winning. I cant keep up.

_Secondly – I’m going to be doing some travailing soonish with a friend (Beginning of next year) and want to post weekly videos and pics on the site. I’m hoping that with my dry, often out of place humor and his freak networking skills, we will soon have a healthy following.

If anyone does it, they can of course claim full credit and bragging rights, and We’ll be sure to always mention you here and there…..If this post offended you in anyway. Then. I’m sorry. Although I don’t see how that could have happened.

So. To recap
I’m desperate
I need your help
I have no money
If we start to profit – Then obviously your entitled to a cut.
I once was two fish dressed as ninjas.

Thank you
Have a nice day and stuff

Agony Aunt answers:

If you are referring to backgrounds for your tumblr, you could search it in the internet.

Here some links.

Http://www.dolliecrave.com/

http://ourthemes.me/

i hope this is what you are looking for. :Good luck on your blog.

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Questions and Answers

Your Questions About Affiliate Marketing Blog


 Leave a Comment Written by Agony Aunt

Donald asks…

New at affiliate marketing. Which blog or site builder should I use.?

I need a easy to use site builder.
I will be using Amazon & Ebay links. Any help??

Agony Aunt answers:

Hey Tommy!

It rather depends on your personal level of technical skill here. The top three options that come to mind would be …

1) Blogger.com — Very easy to use. Just set-up a free account and start bloggin’! The downside to this option would be the lack of control you have over your site. You can’t add scripts or much in the way of customization. Plus, they could decide to cancel you at any time without warning.

2) WordPress — With this option you would register your own domain name and buy your own hosting and then you’re free to do pretty much anything your heart desires! It requires a little bit of technical knowledge but not as much as building everything from scratch. This is probably your best bet.

3) SiteSell — This can be a little costly (about $300?) but they provide absolutely every tool you could ever want all in one package. Vast amount of online help available and forums filled with people willing to help you. Good newbie package. Many successful affiliate marketers started here.

My best advice is to pick one and stick with it until you start making your first dollars online. You can expand from there.

Regards,
–JR Rich

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Questions and Answers

Your Questions About Article Marketing Software


 Leave a Comment Written by Agony Aunt

Carol asks…

Voice mimicking – translation software?

I read this most amazing article on being able to use any actors voice and basically make them say anything you want. The guy who wrote the program has lots of legal issues he has to deal with before marketing the program but how cool would it be to dub your own movies or make actors say anything you want. Does software like this exist somewhere to download ?

The original articel I read is here :
http://www.bloomberg.com/apps/news?pid=20601088&sid=a5ksC7bmNnKA&refer=culture

Agony Aunt answers:

Seems like the article is pretty clear that it’s not available yet, when it uses future-tense and possibility phrases like “We think we’re on the edge of something big.” It looks like it’s only available in samples so far.

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Your Questions About Using WordPress.org


 Leave a Comment Written by Agony Aunt

Susan asks…

Can you upload themes made of HTML files to WordPress.org?

Can anyone direct me to documentation outlining the process of creating & uploading WordPress.org themes using HTML files? Many thanks.

Agony Aunt answers:

WP themes are built with php and some html – they are not straight html.

THeme tutorial:

http://www.wpdesigner.com/2007/02/19/so-you-want-to-create-wordpress-themes-huh/

http://themeshaper.com/wordpress-themes-templates-tutorial/

How to upload a theme:

http://technicalconfusion.com/wordpress/how-to-upload-wordpress-themes.php

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Questions and Answers

Your Questions About Getting Traffic To My Website


 Leave a Comment Written by Agony Aunt

Richard asks…

How to increase Website traffic?

I want to increase the traffic of my new website free of cost.
So is there any website which can help me or any other way?
Please help.
If you help me out successfull , you will get a Free Membership of my website which is worth 80$.

Agony Aunt answers:

The following article will prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement.

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... And
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, “Who’s my end user – is he on dialup or
DSL?” And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the “Title” metag which
should consist of no more than 60 characters separated
by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the “Description” which is
usually up to 41 words to form a complete paragraph which
best describes one’s goods and services. It is not merely a list.

And the very last category – “Keywords” are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as “spamdexed entries” which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
“Spamdexing” when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.

Here’s an example of a very highly-placed website on
Google.com: Begin with the very “generic” search query
“sandwiches downtown los angeles,” taking note to not
abbreviate Los Angeles to “LA” and of course, leave
out the parentheses (“). It will bring up some 2.4
million+ search results. Check out where “Nazos.net”
is ranked. It’s on the FIRST FRONT PAGE [ranked #5]!
Again, Nazos.net’s high web presence was achieved by
proper web design and placement of relevant metatags
according to Google’s publication guidelines.

Good luck!

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Questions and Answers

Your Questions About Advantages Of Running A Home Business


 Leave a Comment Written by Agony Aunt

Ruth asks…

I am thinking of starting a home health business, should I start one from scratch or buy a franchise?

I am an RN but have no home health experience. Please advise.

Thanks

Agony Aunt answers:

Actually, my best advice to you would be…
Neither.

But, starting up a home health business might still be a great idea.

Let me explain…

Regarding buying into a franchise… The advantages you’re provided with by the franchise, versus the obligations you owe to the franchise… Almost invariably tilt heavily towards the franchise.

I don’t know much about the home health business industry (or registered nursing), but a I am well informed about the aspects of franchising and franchise law as regards more conventional franchises. That’s why I don’t think buying a franchise is a good idea.

Let me illustrate with an example that shows why buying into a McDonald’s franchise isn’t that hot of an idea.

If you want to be a McDonald’s franchisee, you need to apply to the franchise-umbrella firm. Before they let you be a franchisee for McDonald’s, they’re gonna want two things. First, they’re gonna want you to pay a $55,000 cash franchise purchase fee (sometimes much, much more). Second, they’re gonna want to do a candidate screening on you… You know, make sure that you’re not a disaster waiting to happen or that you’re not notoriously incompetent.

Then, they’ll spend about 6weeks training you as to how to be a McDonald’s franchise owner. They’ll teach you about the machines, the relevant employee rules, a little bit about the secret sauce, etc.

After that… You’re COMPLETELY on your own. In addition to having to pay them 15% of your net profits, you’re wholly and solely responsible for running your McDonald’s. It’s up to you to hire and train employees… Up to you to pay rent… Up to you to order raw foodstuffs for converting into McDonald burgers… Up to you to maintain and purchase food processing machines…

So, even if you’re still in the game at this point and have a nicely running McDonald’s restaurant at your fingertips… McDonald’s only provides you three things in exchange for your $50,000 and 15% of net profit:

1)6weeks of training

2)brand-name recognition

3)benefits of their national PR campaigning

The 6weeks of training isn’t anything special and isn’t worth your $50,000. You could become just as informed as to the inner workings of a McDonald’s by working as an assistant manager at a fast food restaurant for six month. But, instead of paying $50,000, you’ll actually BE PAID to be the assistant manager.

The brand-name recognition is helpful, but it’s hardly vital. McDonald’s is a fast-food joint. There’s no status associated with eating there. If anything, there’s actually a little bit of a stigma you get stuck with when your friends find out you’ve been eating McCholesterol burgers at McDonald’s. Sure, the Golden Arches will attract some people… But, people will buy a burger from where ever a burger is available. They don’t care if the restaurant is called McDonald’s, or Burger King, or Captain Eat-A-Lot.

Even getting attention from the national PR campaign isn’t that helpful. Sure, it might attract some customers, but simply having a restaurant out in the open and ready to sell burgers will be responsible for 95% of the customers that come inside; whether the restaurant is a McDonald’s or not.

The brand-name recognition and the PR campaign status is not worth 15% of your net profits.

Now… Regarding your home health business… Like I said, I don’t know much about the industry. But, I’d wager a fairly nice chunk of change that the ratio of benefits to obligations wouldn’t be terribly different from my McDonald’s example. You’ll hafta fork over 15% or so of your profits and a large upfront cash payment, and will get fairly mundane benefits in return.

So, does this mean you should go solo instead of a franchise route? YES! BUT…!
But… Going solo is NOT the same thing as starting from scratch!

Starting from scratch is a terrible idea; persons that launch businesses without the requisite knowledge for properly running a business very frequently experience business failure…

However, all this means is you need to make sure that when you start your business, that you do NOT start from scratch. In the case of fast food restaurant-ing, I’d recommend to a potential client that they gain the experience they’ll need to own and run a restaurant by first working as an assistant manager for a few months.

I don’t know what the analogue for a fast food assistant manager would be in the home health business, but I’m sure there is such an analogue out there. Go and be that analogue: the home health business version of an assistant manager. After a few months of doing that, you’ll be prepared to start a solo business — and you won’t be starting from scratch!

GOOD LUCK AND KEEP AT IT!!

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Questions and Answers

Your Questions About Using Adsense On My Blog


 Leave a Comment Written by Agony Aunt

James asks…

Do I have to pay anything to use adsense on my blog ?

Can they ask me to pay them any amount whatsoever for putting their ads . These things always have a catch .

Agony Aunt answers:

We used Gooogle Adsense for quite a while. And it is a great deal. It is totally free. We never paid anything in about 2 years. And on a small blog we made about $75 per month. However, they did “pull’ their ads from us one day out of the blue and said we were disqualified and we never really found out why. That was weird. But, to answer your question it is free. :-) You could also try Bidvertiser. It is free as well.

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Your Questions About Setting Up Your Own Website


 Leave a Comment Written by Agony Aunt

Betty asks…

How do you set up your own website and can it cost cheap?

I have a idea for my own website but i’m not sure how you set one up can anyone give me some advice, but i don’t want it to be to expensive.

Agony Aunt answers:

I recommend one of these: http://www.hosttell.com/

Powweb is on a 50% sale – $3.88/month ($46.56/year), and you get a free domain from them.

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